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Clever Advertising expands US affiliate portfolio with Pickswise acquisition

4 November 2026
(PRESS RELEASE) -- Clever Advertising has acquired 100% of Pickswise, the U.S. sports betting picks and analysis brand, from Spotlight Sports Group Limited. The deal was completed yesterday. Financial terms were not disclosed.

The acquisition gives Clever Advertising an owned U.S. audience, next to the paid media, search, and influencer channels it already runs for operators.

Spotlight Sports Group launched Pickswise in 2019. The brand covers the NFL, NBA, MLB, NHL, college football and basketball, soccer, and UFC, with daily picks and best bets from a team of named handicappers and real-time odds comparison across major U.S. sportsbooks. Pickswise draws 1.4M visits per month and reaches fans through its iOS and Android apps, a free newsletter, and its Instagram, X, YouTube, and Facebook channels.

The acquisition follows a partnership that began in late 2025. Since then, Clever Advertising has led Pickswise’s content strategy, relaunched its app, grown its social channels, and improved its website. It also launched Pickswise Playzone, starting with the NFL Career game.

“Pickswise readers are fans who want the reasoning behind a pick before they bet, and that’s the audience licensed operators want to reach. Pickswise is now our most important asset in the U.S. market. We’ll keep investing in the brand, starting with new Playzone games for the NBA and MLB, as a key driver of our long-term growth and our expansion in the U.S.,” said Rui Meireles , Chief Publishing Officer at Clever Advertising.

U.S. commercial sports betting revenue reached ~$17B in 2025, up 22.8% from 2024, according to the American Gaming Association. Each state sets its own licensing and advertising rules, and Pickswise works only with operators that are legally available in each user’s state.

Following the transition, Pickswise will keep its name, website, apps, and social channels, so nothing changes for its users.

“We launched Pickswise in 2019 and grew it into one of the leading free picks brands in the U.S. Over the past year, the team at Clever Advertising has advanced it further and they’re the right owner for its next chapter. For us, the move sharpens our focus on Racing Post and our partnerships with operators and media groups around the world, where we see the biggest opportunities,” said Mark Renshaw, CEO of Spotlight Sports Group.

Clever Advertising expands US affiliate portfolio with Pickswise acquisition is republished from iGamingNews.com.


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