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SiGMA Central Europe through 1xBet’s lens

17 November 2025
(PRESS RELEASE) -- From 3-6 November, Rome welcomed leading representatives of the European iGaming industry at the large-scale exhibition SiGMA Central Europe 2025. For the international company 1xBet, the four days were brimming with activity – from business meetings and dynamic networking to spectacular shows and unforgettable experiences. Guests and brand partners exchanged ideas, explored the latest trends, and attended the exclusive New Empire party on 3 November at Villa Miani.

The grand event artfully blended ancient aesthetics and modern entertainment —attendees wandered through themed locations of the Old Town and enjoyed shows featuring living statues, legionnaires, and legendary characters from antiquity. The evening’s headliner was singer Akon, whose electrifying performance left an indelible impression on the audience.

During the Rome conference on 4 November, 1xBet’s Strategic Advisor, Simon Westbury, participated in the panel discussion The Spirit of iGaming in a Regulated World, focusing on the industry’s development under modern regulatory frameworks. Westbury highlighted strategies for designing engaging, secure, and fully compliant products for players.

The following day, visitors to the 1xBet booth met Barcelona football star Luis García, who posed for photos, signed autographs, and personally presented tickets to the Barcelona vs Mallorca match, adding a vibrant football atmosphere to the event. The exhibition booth was full of surprises and contests, including a large-scale giveaway of premium Omega watches.

The Rome session concluded with the SiGMA Central Europe Awards, where 1xBet was honored with Best User Experience 2025, reaffirming its commitment to delivering a modern, seamless user experience and outstanding partner benefits through 1xPartners. The affiliate program has been operating for over nine years and is an integral part of 1xBet. It spans more than 150 GEOs, offers flexible partnership conditions, up to 50% lifetime revenue share per referred player, and provides an extensive suite of tools to enhance partner earnings.

The European market continues to be strategically important for 1xBet, and the brand expresses its sincere gratitude to all guests and partners for their participation. Such support inspires the team to develop even larger projects and create new opportunities to advance the industry.

SiGMA Central Europe through 1xBet’s lens is republished from iGamingNews.com.


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