(PRESS RELEASE) -- The European Cricket Network is delighted to confirm the leading online sports betting brand 1xBet as exclusive Official Betting Partner of all its cricket properties, including the highly acclaimed European Cricket Series and The European Cricket Championships.
The partnership includes significant branding across the international TV program graphics to a worldwide audience at more than one thousand matches over the initial term.
The European Cricket Network, with over thirty member cricket federations from around Europe, is delighted to collaborate with 1xBet.com to engage fans globally and bring the sport's passion to millions of cricket enthusiasts, enabling them to be a part of the action on and off the field.
Roger Feiner, CEO of the European Cricket Network: "?European Cricket is excited to partner with 1xBet, one of the most innovative and engaging companies within this sector. With this partnership, European Cricket Network sits alongside other first-class sponsorships of 1xBet such as their partnerships with FC Barcelona, FIBA, Volleyball World and many other high-level rights holders."
Mark Wilson, a representative of 1xBet commented, «"This agreement is important to our global strategy to support sports. We share the ECN's desire to promote cricket around the world and are delighted about securing our partnership with the European Cricket Network to add to our portfolio of first-class rights holders. We are sure this partnership will be a resounding success for all involved."