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PointsBet acquired by MIXI

26 February 2025
(PRESS RELEASE) -- Baker McKenzie has assisted PointsBet Holdings Limited in entering into a Scheme of Arrangement with MIXI, Inc. and MIXI Australia Pty Ltd for the acquisition by MIXI Australia of 100% of the issued share capital of PointsBet. PointsBet shareholders will receive cash consideration of AUD 1.06 per PointsBet share — representing a significant premium of 27.7% to PointsBet’s closing price. The Scheme Consideration implies an enterprise value of AUD 353 million.

MIXI is a consumer technology company, with its principal business activities including the development and operation of mobile games, communication services, publicly managed sports betting services and management of professional sports teams in Japan. The company has over 1,600 permanent employees across the globe and generated approximately JPY 147 billion in annual net sales in JFY2024. MIXI’s wholly owned subsidiary operating in Australia is licensed in the Northern Territory as a sports bookmaker and provides its wagering services to Australian consumers under the brand known as “betM”.

Baker McKenzie’s Transactional Practice Group Co-head, Lance Sacks stated: “The derived value for PointsBet shareholders reflects the significant value of PointsBet’s world-class technology assets and reputation for wagering excellence in both Australia and Canada. PointsBet have built a market-leading reputation in online sports and racing betting.”

Lance was assisted by a Baker McKenzie team comprising: Louise Hang, Ed Dymond, Georgina Foster and Jeremy Hardy.

Previously, the Firm has advised PointsBet on the sale of its USA business and associated technology to Fanatics.

PointsBet acquired by MIXI is republished from iGamingNews.com.


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