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bet365 selects 1/ST BET to launch US horse racing product

(PRESS RELEASE) -- 1/ST TECHNOLOGY, the worldwide leader in gambling-platform solutions, today announced that it has partnered with Tier-1 operator bet365 to deliver horse racing to bet365’s U.S. customers via its signature product, 1/ST BET.

This strategic partnership will power the stateside launch of bet365’s Advance Deposit Wagering on horse racing, across web and mobile app channels, in US jurisdictions where ADW is accepted.

The deal aligns two global leaders, and will serve to optimize the bet365 offering, as the world’s largest bookmaker opens a best-in-class service on domestic racing for its US sports betting audience, alongside introducing them to a 24/7 international horse racing program.

1/ST BET is the innovative, industry-leading ADW platform which includes fully integrated AI-assisted tools – delivering an intuitive, winning experience for new enthusiasts while giving horse players access to the entire 1/ST horse racing ecosystem.

This agreement leverages 1/ST TECHNOLOGY’s broad suite of products and services, including the 1/ST BET, Xpressbet, Monarch Content Management and AmTote International brands - the market leaders in pari-mutuel tote and ADW technologies.

Keith Johnson, Chief Revenue Officer, 1/ST TECHNOLOGY, said: “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers.”

A bet365 spokesperson added: “We’re delighted to partner with 1/ST TECHNOLOGY in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”

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