(PRESS RELEASE) -- The Swedish Gambling Authority granted Pixel digital Ltd a five-year gambling license for online casino and sports betting. The license is the LeoVegas Group’s second license in Sweden and pertains to the site Pixel.bet, which goes live today.
“With this license we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally,” comments Eirik Kristiansen, CEO Pixel digital Ltd.
“During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies,” comments Gustaf Hagman, LeoVegas’ Group CEO.
Pixel.bet has the ambition to be the leading brand in esports betting. Pixel.bet also offers casino and live casino. Sweden and the Nordics are initial focus markets, with clear potential to grow further internationally.