(PRESS RELEASE) -- GVC has today announced the launch of The Clubhouse, its brand new casino studio that will offer live table games across the Group's broad portfolio of gaming sites. The launch is the most significant upgrade to GVC's live offer since the acquisition of bwin.party and represents a major enhancement to the player experience.
Featuring a dozen blackjack and roulette tables, The Clubhouse took six months to create from initial concept to launch. It features an art deco design throughout, with branding and design developed in collaboration with My Agency, the leading London-based creative consultancy, and Evolution Gaming, the studio operator. Uniquely in the live casino market, The Clubhouse also features three 'windows on the world,' which feed looped video capable of transporting players to a host of exotic locations around the globe.
The studio has been specifically designed to accommodate GVC's multi-brand offer and will provide live table games to sites including bwin Casino, Party Poker, Party Casino and selected B2B partners. To ensure the very best service to players, its dedicated team of game presenters, dealers and croupiers have been trained by the Group's Live Product Team, who have decades of experience in the land-based casino industry.
Commenting on the launch, GVC's Head of Live, Oliver Bartlett, said, "We created The Clubhouse to address the challenge of catering for multiple brands from a single private studio. The addition of the windows allow us to take our studio anywhere in the world, something brand new in the industry. This is the first of a number of new innovations we have in the pipeline, maintaining our position as a market leader in Live Casino."
Liron Snir, GVC's Chief Product Officer, added, "We have spent much of the last year improving the breadth and depth of our casino product suite, adding hundreds of new games to our lineup. While this has been happening, we have also been focused on bringing a similar level of improvement to our live offer. With The Clubhouse, we have done just that and we now have a service that is at the cutting edge of the industry."