Integrity, Transparency, and Customer Service

Players and webmasters are not always the most trusting bunch... and who could blame them? The internet is so impersonal and ambiguous that most of the time people have no idea who's on the other end. And when you consider that our industry deals with large sums of cash, across international borders, and has been vilified by governments and the mass media, it's easy to understand why trust is at such a premium. That's where we can help.

Webmasters and players trust the APCW and listen to what we report. We've been conduction solid and unbiased auditing reports on casinos and affiliate programs for years, and our reputation as a straightforward and fair organization has grown with the quality of our work.

There is no casino, poker room, sportsbook, or other gaming site we will not audit. We look at player issues from deposit to download, and game play to cash out. We test bonus awards and customer service, as well as the aesthetics and ergonomics of sites we visit. Webmaster issues are tested as well, as we play through affiliates links to see what tracks and what doesn't. We test and re-test to look for the "shaving" of players from affiliate accounts, as well as making certain proper credit is being given for cross-branding campaigns carried out by programs.

Audit Protection and Brand Marketing

Our auditing program is not designed to hurt casinos or affiliate programs. In fact, just the opposite is true. When players and webmasters know that you're independently tested by the APCW, they know you've made the commitment to them and to yourselves to ensure your operation is running at the highest, most professional level. But the only way they develop that trust is when they see the APCW Audited badge on your site.

When we conduct an audit, APCW Member Programs have many advantages. First, if the audit is positive then we report that to the entire industry in forums, press releases, blogs, emails, bulletins, videos, and podcats. Second, the program can use our data in their marketing efforts to convert new players and recruit new webmasters. And third, if an audit is not so positive, members have "audit protection" in place. This means we contact you first, give you time to investigate, and prepare a statement to accompany the report.

When we conduct audits of a Non-Member Programs they never know until after the fact. First, if their audit is positive, no one will ever know. Why? Because when we invest our money and time into conducting an audit, that information becomes our proprietary property. And if a program is not interested in supporting the APCW, then we cannot allow the use of our data to support their business. Second, if an audit of a non-member is not so positive, there is no protection in place. This means that we will not contact the program before releasing the results in forums, press releases, blogs, emails, bulletins, videos, and podcats. Third, we will not turn over any records of an audit, or discuss the results in any way, with a non-member casino or program.

Feedback Reports and Surveys

The APCW's feedback reports ask webmasters and players about how well Member Programs are performing. These reports cover such aspects as player complaints, chargeback rates, affiliate manager responsiveness, customer service, timeliness of payments, brand reputation, and the overall opinion of your customers about your product. Our surveys and polls give you additional feedback about how players and webmasters feel about what's going on with current events related to online gaming. When these surveys and feedback reports are combined with our audits, and made available to you in our members area, than that's just more information you have (and non-members don't) to help grow your business.

Marketing and Promotions

Our Perspectives Weekly webcast, released every Friday, has become the most watched webcast in online gaming. These ten minute overviews of what's going on in online gaming give players & webmasters valuable information and understanding about this industry. They are a way for our members programs to instill brand recognition and communicate promotional information to thousands of viewers in a short amount of time. All members are given a free commercial to rotate on our webcasts, and higher levels of membership within the APCW increase your overall exposure on our media and give you other benefits as well.

Our live audio podcast, Perspectives Now, is also produced weekly with the help our partners at Rounder's Radio. Webmasters and others can phone in questions, comments, and concerns to J.Todd live each week, or just sit back and listen to the discussions that go far beyond the time limits of the weekly video. Additional marketing opportunities are available with all our media, including show sponsorships, banner ads, emails, online and print magazine ads, press releases, and vanity interviews.

Access and Advocacy

The APCW is out there posting across the web each week, and while we're out there we're looking out for your program! Negative situations can occur on forums and message boards quickly, and we'll do our best to alert you and liaison, if practical or necessary. When issues arise with players and webmasters that affect your program, we will be there to help mediate if requested. We realize that this is a service business and there are bound to be issues from time to time. However, there's simply no reason that all parties can't work together for a positive outcome which benefits everyone. No one party is "always right", and the APCW does not take the position of being on the side of the player... or the webmaster... or the casino... or the affiliate program. We are on the side of the industry.

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