Affiliate Manager and Webmaster Relations

Cant we all just get along?

 

An excerpt from the Spring 2006 issue of APCW Perspectives magazine

June 10th, 2006 - Casino affiliates work in a world of high stakes and closed doors. A world where trust is paramount to good business, but often times elusive. A world where riches and rewards abound, but with a tolerated level of suspicion. But are these feelings of uneasiness justified?

The Association of Professional Casino Webmasters has always been dedicated to building an atmosphere of trust and partnership between casino webmasters and affiliate programs… but this is no easy task. The very nature of this industry dictates that webmasters must rely on the hope that their partners will treat them with honesty. While affiliate programs must contend with webmasters who attempt to manipulate traffic and fraudulently increase commissions, and then go so far as to blackmail them on public message boards when the programs figure out their tricks and refuse to pay them.

Most arguments have three sides to them, and this one is no exception. On one side there are the webmasters points, on another the affiliate programs, and somewhere in the middle is the truth. So the simple solution to these issues is for everyone to strive for the center ground: That place where you haven't lost site of your personal beliefs, but where you can see the other side as well.

If we first consider life from a webmasters point of view, it's not too difficult to understand where their uneasiness comes from. Webmasters can see radical fluctuations in their statistical information, including players disappearing overnight, along with the thousands of dollars in commissions they generated. Internal cross marketing efforts from casinos can sometimes hijack players from webmaster accounts. Statistical interfaces sometimes stop reporting for days at a time, leaving webmasters to worry how many players they could have potentially lost.

For more of this story, please visit our APCW Perspectives website